Sales Knowledge Base - Successful selling starts with knowledge
Store all Battle cards, Sales playbooks, Personas, as well as Product and Market information in one central place. The Sales Knowledge Base is the heart of your sales knowledge - powering the AI Sales Assistant and Meeting Planner.
Store all battle cards, playbooks, personas, and product information in one place - automatically connected with the AI Sales Assistant.
Your Benefits Your Key Benefits at a Glance
With the Sales Knowledge Base, you create the foundation for consistent, fast, and scalable sales knowledge - accessible to your entire team anytime.
Consistent Messaging in Sales
Ensure that everyone on your team works with the same arguments, playbooks, and product information - for consistent communication.
Central Knowledge Hub
All sales-relevant information - from product data and competitors to persona pains - is structured and easy to find at any time.
Fast Rollout of New Content
Roll out new Products, Battle cards, and Sales playbooks centrally - instantly available to the entire team. Even for global sales teams thanks to Automatic Translation.
Structure of the SKB What is included in the Sales Knowledge Base ?
The Sales Knowledge Base unites all sales information in two key areas - Conversation Guides and Market Information. Together, they form the foundation for efficient sales knowledge management.
Sales Playbooks
Strategic guides for various sales situations. They provide your team with clear structures, precise talking points, and proven questioning techniques - all customizable to your products, audiences, and markets.
Battle Cards
Compact competitive summaries for fast preparation and persuasive conversations. Battle Cards clearly present strengths and weaknesses, typical objections, and effective counterarguments.
How Sales Reps use the Sales Knowledge Base in daily work
Salespeople access the Sales Knowledge Base either through the AI Sales Assistant or directly via the visual interface. They can find answers within seconds, generate meeting plans, and navigate intuitively through all content.
Ask questions to the AI Sales Assistant
Whether about products, objections, competitors, or personas - the AI Assistant provides precise answers from your Knowledge Base and combines them with general industry knowledge.
Generate meeting plans
On request, the AI Sales Assistant creates meeting plans with targeted questions, arguments, and product and competitor information - for optimal meeting preparation.
Browse knowledge visually
Through an interactive interface, salespeople can browse Sales Playbooks and Battle Cards directly - even without interacting with the AI Chat.
FAQ Frequently asked questions about the Sales Knowledge Base
How does the Sales Knowledge Base support my sales team in practice?
The Sales Knowledge Base brings together all sales information - from product data to battle cards and personas - in one central location. Sales reps no longer need to search through scattered documents but receive precise answers or meeting plans within seconds via the AI Sales Assistant.
Sales managers keep control over content, maintain product and market information centrally, and ensure that the entire team works with consistent, verified data. This makes knowledge easily accessible, preparation much faster, and communication more uniform across the sales organization.
How does the Sales Knowledge Base differ from a regular file storage?
Unlike traditional folders, the Knowledge Base is structured, searchable, and intelligently linked. It serves as the foundation for the AI Sales Assistant and the Meeting Planner - all information is contextual and immediately usable, not just stored away.
Do I have to enter the content manually?
Partially. Initially, core Market Information - such as products with their specifications, competitors, personas, and pains - is set up once. Afterwards, AI assists in creating content like Conversation Guides, Playbooks, and Battle Cards. All data can be managed centrally in the backend and quickly updated when needed - without continuous maintenance effort.
Can sales reps access the content without using the AI Chat?
Yes. In addition to the AI Sales Assistant, there is a visual interface where all content can be searched directly - from Playbooks to product information.